advertising allowance

advertising allowance
A price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet.

Big dictionary of business and management. 2014.

Look at other dictionaries:

  • Advertising Allowance — Money that a product manufacturer or service provider pays to a retailer to get the word out about a product. The company may establish requirements for the retailer to receive the allowance, such as getting the company s approval of the… …   Investment dictionary

  • Advertising Allowance — ähnlich dem Werbekostenzuschuss, den ein Hersteller einem Händler oft für die prominente Bewerbung seiner Produkte (z.B. erste Seite eines Handzettels/Prospektes) gewährt. Vgl. auch ⇡ Händlernachlass …   Lexikon der Economics

  • Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… …   Investment dictionary

  • promotional allowance — A payment or price reduction to reward dealers for participating in advertising programmes and sales support programmes …   Big dictionary of business and management

  • Discounts and allowances — Senior Discount redirects here. For the band, see Senior Discount (band). Corporate finance …   Wikipedia

  • Händlernachlass — Merchandise Allowance; vertraglich festgelegte Vergütung für die Händler, die sich innerhalb eines bestimmten Zeitraumes für das Produkt eines Herstellers über das normale Maß hinaus engagiert haben. Arten: a) Der Werbenachlass (Advertising… …   Lexikon der Economics

  • Рекламная Скидка — (advertising allowance) Скидка с цены товара, предоставляемая производителем товара розничному торговцу для того, чтобы последний мог организовать местную рекламу товара; является эффективным способом организации рекламы для товара и розничного… …   Словарь бизнес-терминов

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  • Whopper — This article is about the hamburger. For the candy, see Whoppers. For other uses, see Whopper (disambiguation). Whopper A Burger King Whopper sandwich Nutritional value per serving Serving size …   Wikipedia

  • List of Statutory Instruments of the United Kingdom, 1994 — This is a complete list of all 1851 Statutory Instruments published in the United Kingdom in the year 1994. NOTOC 1 100* Public Telecommunication System Designation (Vodafone Limited) Order 1994 S.I. 1994/1 * Oxfordshire County Council (Shifford… …   Wikipedia

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